Joel Yukich, the popular New Zealand cooking influencer behind the social media brand Blokes Can Cook Too, has died suddenly at the age of 35.
Yukich died on June 29 after suffering what friends described as a sudden medical event. His death was announced by his longtime friend, Keegan, who helped him launch the Blokes Can Cook Too Facebook page in 2017. The exact cause of death has not yet been officially confirmed.
Known For:
- Founder of the Blokes Can Cook Too social media page.
- Sharing hunting, fishing and outdoor cooking content.
- Building a community of more than 116,000 Facebook followers.
- Promoting family, friendship and New Zealand’s outdoor lifestyle.
- Content Style: He was well-known for his rugged catch-and-cook videos, frequently traveling across New Zealand (including the Chatham Islands) to gather fresh food and turn it into “hearty kai”.
- Following: His Blokes Can Cook Too Facebook community grew to more than 116,000 followers who tuned in to watch his outdoor adventures.
- Family: Originally from Tokoroa and later based in New Plymouth, Joel was a dedicated father to four sons
Legacy:
Joel Yukich became one of New Zealand’s best-known outdoor cooking creators by combining his love of food, hunting and fishing into content that resonated with thousands of people. He will be remembered as a devoted father, a generous friend and a creator who inspired others to enjoy good food and meaningful time with family.