Lee Joo-hee, a first-generation Korean influencer and fashion entrepreneur, died on Wednesday, June 24. She was 44.
The internet personality’s death was announced in a post on her Instagram account on June 24.
“Yesterday, suddenly, Lee Joo-hee, who was loved by many as a precious partner, a mother, and the representative of the AVV Collection, left us,” the tribute read. “Because she was someone who always shared better things and dreamed of a beautiful and happy world with many people, I still cannot believe this news and am in deep sorrow.”
Joo-hee maintained a following of over 122,000 on Instagram, where she was known for sharing daily lifestyle content. She was also the founder of the AVV Collection, a high-end fashion brand based in Seoul, South Korea.